Who We Are

Mindful Finances was created with a clear purpose: to make financial education accessible to everyone, especially for those starting from scratch.

We know that dealing with money can seem complicated, but we believe that with clear, simple, and practical information, anyone can take control of their own financial life — without needing to be an expert.

Here, we speak the language of everyday life, without difficult terms or unrealistic promises. Our content is designed for you who want to learn how to spend better, save with purpose, get out of debt, and start investing safely.

people sitting on chair in front of table while holding pens during daytime
people sitting on chair in front of table while holding pens during daytime

Our Mission

To educate and financially empower beginners by providing accessible, practical, and up-to-date content that promotes more conscious money decisions.

Our Vision

To become a national reference in financial education for beginners, helping thousands of Brazilians achieve financial freedom and peace of mind through knowledge.

Our Team

Our strength lies in diversity and dedication. Mindful Finance is made up of committed professionals who work together to deliver clear, practical, and reliable financial education content. Each member contributes with their unique skills and perspectives, united by the same purpose: helping people take control of their financial lives.

Gustavo Guirao

ECONOMIST and FOUNDER

Our Values

Clarity: we explain finances in a simple and straightforward way

Respect: everyone has their own pace and financial reality

Accessibility: content for everyone, without elitism or jargon

Responsibility: we take financial education seriously

Transparency: no shortcuts, false promises, or illusions

Giovanna Grigol

Digital Artist and Co-Founder